A Dairy Queen establishment in Kewaskum, Wisconsin, is drawing widespread attention due to a sign prominently placed in its front window. This sign has rapidly gone viral, proudly asserting the restaurant’s position as “politically incorrect.” It underscores the establishment’s practice of using traditional greetings such as “Merry Christmas,” “Happy Easter,” and “God Bless America.” Furthermore, the sign expresses strong support for the American flag, gratitude towards the armed forces, and a generous offer of free sundaes to military veterans on Veterans Day.
Franchise owner Kevin Scheunemann has staunchly defended the sign, revealing that he hung it nearly four years ago with the intention of being transparent about the beliefs of both the owner and the staff, particularly in their support of God and country. Scheunemann explained that he initially put up the sign in response to a customer’s complaint about Christian music playing in the restaurant. Remarkably, since its installation, the sign hasn’t sparked any significant issues.
Recently, the sign gained widespread attention when a visitor from Oregon shared a photo of it on Facebook, expressing concerns about what they perceived as the message’s exclusive nature. The original post attracted significant attention before it was removed.
Reactions to the sign have been polarized, with some individuals expressing agreement with its message. Simultaneously, others have resorted to personal attacks against the person who shared the photo and voiced their opinions. Notably, local business owners have voiced support for Scheunemann’s decision to display the sign, asserting that customers have the option to refrain from entering the establishment if they disagree with its principles.
In the close-knit community of Kewaskum, local residents appear to accept the sign without significant controversy, viewing it as a reflection of the owner’s personal beliefs. It seems that the majority of the community understands that Dairy Queen, as a corporation, does not endorse Scheunemann’s particular approach. The company has clarified that the sign solely represents the views of this independent owner.
Dairy Queen emphasized its corporate stance on customer service, underlining their expectation that all franchisees and employees should treat every customer with dignity and respect, regardless of their individual beliefs. This statement underscores the company’s commitment to inclusivity and the importance of ensuring a welcoming environment for all patrons.